Bosasa Marketing and Branding
Over the last five years, the Bosasa Group has grown exponentially and enjoyed remarkable success. However, it quickly became clear that it was necessary to streamline the company’s brand into a singular, targeted message in order to capitalise on this growth.
For this reason, the Bosasa Marketing Division was created. The team members all have impressive backgrounds and have worked for some of the leading brands across South Africa. Their initial job was to create a unified thread to run throughout all the various divisions within the Bosasa Group of Companies. With so many different and complex services on offer, in both the public and private sectors, this team needed to marry the unique elements of the individual sectors with an overarching corporate identity. Their solution was a Group Brand Architecture that can be seen across the Group.
This division – now known as eKayaMedia – has grown into a fully operational Through The Line (TTL) internal advertising agency. They work on all associated corporate identities and Bosasa branding within the group. There is also a series of sub-teams, each with a primary function, which include:
- Research and strategic development
- Content creation and management
- 2D graphic design
- Signage production and installation
- Multimedia roduction
- New media management
Call the Bosasa reception desk on +27 (0)11 662 6000 or email ; for more information on the Bosasa media team.
If you’re interested in strategic marketing for your own company, visit our Branding and Marketing page, which falls under the Business Services we offer. Our highly skilled team of experts are able to create a comprehensive and effective Corporate Brand Architecture, and integrated communications solution to suit your bespoke requirements.